zero to one | go-to-market | acquisitions

improve operational efficiency, scale your sales and marketing, or prep for an acqusition

Whether you're in the early stages of getting your business off the ground, looking to scale to the next level, or preparing for an exit, we’ll help you build your plan and work side by side to make execution simple.

megan

With over 10+ years working in the personal care and beauty space, Meg’s passionate about gatebreaking corporate best practices in strategic marketing and executive leadership. Her proven track record working for large & small CPG & Saas companies such as Unilever, Briogeo Hair Care, Aspire & Pattern helps enable brands to master skills in brand management, product & digital  marketing as well as marketing operations.

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kelon

With extensive experience in Mergers & Acquisitions, Kelon possesses a deep understanding of the entire M&A deal cycle. Valuation, deal negotiation, due diligence, and project management leading up to close are areas where he adds value. His background in commercial real estate and sales enhances his expertise, enabling him to approach every transaction with a strategic and comprehensive perspective. Kelon is passionate about facilitating successful deals and navigating the complexities of M&A with clear communication and realistic expectations.

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sankarshan

Sankarshan has over 10 years of technology and business experience having been a serial founder with successful exits and experience in both startups and enterprise markets. He possesses a deep understanding of the fintech and AI spaces having been involved in launching new large scale products in these sectors across multiple geographies. He also possesses a mathematical physics degree and brings value by breaking down difficult and often intractable problems with simple concrete solutions that help entrepreneurs navigate these complex and fast growing spaces to achieve successful outcomes.

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jeff

Each summer since the age of 12, Jeff has gotten up at 5 a.m. to pour concrete for his dad's flatwork business. Since then, he has built and sold two businesses, acquired one, and consulted for many. With over 10 years in entrepreneurship and management, he gets most excited about watching small business owners achieve the success they are chasing, whether that means a well-earned exit or breaking through to the next echelon of revenue.

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services

marketing

  • 360 Launch Plan

Our 360 launch plan service delivers a holistic approach to introducing your product or service, encompassing every aspect from market research and strategy development to execution and post-launch analysis. We ensure comprehensive planning and coordination across marketing, sales, and operational teams to drive a successful launch and maximize impact. With our end-to-end support, you'll achieve a seamless rollout and optimize your market entry.

  • Brand Marketing

Our brand marketing service crafts and executes strategic initiatives to build and elevate your brand's presence and reputation. We develop compelling messaging, creative campaigns, and targeted strategies to engage your audience and differentiate your brand in the market. With our expertise, you'll create a strong, cohesive brand identity that drives awareness and fosters loyalty.

  • Product Marketing

Our product marketing service focuses on positioning and promoting your product to effectively reach and resonate with your target audience. We develop strategic go-to-market plans, create compelling messaging, and implement targeted campaigns to drive demand and enhance product visibility. With our expertise, you'll maximize product adoption and achieve market success.

  • Social Strategy

Our social media strategy service designs and implements tailored plans to enhance your brand’s presence across various social platforms.

  • Influencer Strategy

Our influencer strategy service helps you leverage key industry influencers to amplify your brand’s reach and credibility.

  • Paid Media Support

Our paid media support service provides comprehensive management and optimization of your advertising campaigns across various digital platforms. We support on strategy development and performance analysis to ensure your budget delivers maximum ROI.

sales

  • Sales Operations

We provide data-driven insights, process improvements, and tools to support your sales team, ensuring effective pipeline management and performance tracking. With our expertise, you can boost sales productivity and achieve better results.

  • Sales Enablement

Our sales enablement service equips your sales team with the tools, training, and resources needed to enhance their effectiveness and close deals more successfully.

business strategy

  • P&L / Budget Resource

Our P&L and budget resource service provides expert analysis and management of your company's profit and loss statements, ensuring accurate financial tracking and strategic budgeting. We offer tailored recommendations to optimize profitability and streamline expenses, leveraging data-driven insights for informed decision-making. With our support, you can maintain financial clarity and drive sustainable growth.

  • 12-24 Month Operations Plan

Our operating plan service delivers a comprehensive framework to align your business operations with strategic goals, optimizing efficiency and performance.

  • GTM Construction

Our go-to-market plan service provides a strategic blueprint for launching your products or services, focusing on market analysis, target audience identification, and competitive positioning. We develop actionable strategies for marketing, sales, and distribution to maximize impact and drive market penetration. With our expertise, you'll effectively reach your target customers and achieve a successful market entry.

  • Exit Plans

Our exit plan service helps you strategically prepare for the transition out of your business, whether through sale, merger, or succession.

product

  • COGS Analysis

Our COGS (Cost of Goods Sold) analysis service meticulously examines the direct costs associated with producing your products or services. We identify cost drivers, evaluate efficiency, and provide actionable insights to optimize your pricing strategy and improve profit margins. With our analysis, you can make informed financial decisions and enhance overall profitability.

  • Consumer Insights / Feedback

Our consumer insights service delves into customer behavior, preferences, and trends to provide a deep understanding of your target audience. We employ advanced research methods and data analysis to uncover actionable insights that inform your marketing strategies and product development. With our expertise, you can tailor your offerings to better meet customer needs and drive growth.

  • Positioning

Our positioning service helps define and establish your brand’s unique place in the market by identifying key differentiators and target audiences. We develop a strategic positioning statement and messaging that clearly communicates your value proposition and resonates with your customers. With our guidance, you'll effectively differentiate your brand and enhance its competitive edge.

  • Naming

Our naming service assists in creating a distinctive and memorable brand/product naming conventions that aligns with your company’s identity and resonates with your target audience. We conduct thorough research and creative brainstorming to ensure the name is unique, available, and strategically positioned for market success. With our expertise, you'll establish a strong and impactful brand presence from the outset.

branding

  • Toolkit

Our brand toolkit service provides a comprehensive set of resources to ensure consistent and effective brand management. Our creative partner provides guidelines, templates, and assets for your brand’s visual and verbal identity, including logos, color schemes, and messaging frameworks. With this toolkit, your team can maintain brand coherence and execute marketing efforts seamlessly across all channels.

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